The visual identity for HipHop musician Exzem is based around the custom made display typeface HM Extra. The typeface is combined with metaphoric imagery that on one hand refers to backpack-HipHop clichés and the anonymity of coming from the countryside, on the other it reflects the musician’s selfmade-approach and tells the story of the album’s name. It is the story of a lone wolf from the countryside who collects sticks to make pencils of them so he can write rhymes.
Among other things HelloMe art directed the photographic concept and shooting, designed the audio packaging for the album “Schreibmaschine” inkl. a 12 pages booklet, the X.Files EP, several posters, a small website and merchandise.