Vladimir Karaleev A/W13


ClientVladimir Karaleev
WorkArt Direction, Lookbook

For the autumn/winter 2012/2013 lookbook entitled Complex Overlay by fashion designer Vladimir Karaleev, we developed a strict photographic concept using different crops in combination with detailed shots of textures from the original photography by Jonas Lindstroem.

The lookbook is wrapped in a folded poster creating a complex structure by serving as the cover as well as revealing runway photography from Mercedes-Benz Fashion Week Berlin on the inside.