Marsano Berlin is flowers and design. From their generous shop in the heart of Berlin Mitte they realize their clients ideas around flowers and living. Marsano playfully works with colors, shapes and materials to create individual looks appropriate for each space and mood.
Besides our previous collaboration with Marsano Berlin for the project Videoclub – Delta Amacuro, we also take care of Marsano’s visual representation. Over a period of one and a half years we slowly and consistently redesigned the companies visual identity and implemented a revised strategy as well as a set of new tools to improve their communication.
For the visual identity we focussed on the beauty of Marsano’s everyday material: Flowers. We created a classic logotype that is combined with a ever changing set of beautiful flower photography, that we create in collaboration with Marsano. This way the brand can react to seasonal trends and color schemes as well as different events and moods.