Vladimir Karaleev S/S13


ClientVladimir Karaleev
WorkArt Direction, Interior Design, Lookbook

Vladimir Karaleev’s Pre Summer Collection 2013 excels through its reduced shapes, clean lines and the interplay of fluent and angular layers of various translucent materials that define a slim silhouette.

For the S/S 2013 lookbook we chose a strong contrast in material by printing the cover on 60g translucent newspaper and combine it with a high gloss stock to emphasize the subject of layering and abstraction as well as the photographic concept we developed from the photographs of actress Maryam Zaree shot by Berlin based photographer Jonas Lindstroem. The order sheet is printed on a separate inlay card.

For Vladimir Karaleev’s Berlin Pop-Up showroom we developed a simplistic interior using only white or natural wood and flowers to compliment the floral prints developed by Nadine Goepfert in collaboration with Marsano Berlin.