Tiny is a concept store for kids located in the heart of Berlin. Tiny’s aim is to provide an exciting selection of intelligent and inspiring products that would make one want to be little again. At their shop in Berlin Mitte they collect a hand-picked selection of international brands for children that reflects their passion for quality and appreciation of curiosity and fun in design.
HelloMe was asked to design the visual identity for Tiny. Over a course of 4 months we consulted and designed the complete Tiny identity. We created two bespoke Typefaces, a broad range of printed material, a fully commerce enabled website and designed the store interior.
Besides that we created Tiny editions, a small series of bespoke products specially designed for Tiny. For the second edition we invited artist Sebastian Haslauer to illustrate the Tiny Alphabet set in HM Tiny Giant. The third edition is a series of posters designed by Nadine Goepfert who was also commissioned to design Tiny’s changing room curtain in line with our bespoke furniture concept.