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Nike – New York Yankees (Sliced Typography Concept)
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Nike – Bronx Bombers (Sliced Typography Concept)
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Nike – Bronx Bombers (Sliced Typography Concept)
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Nike – Bronx Bombers (Sliced Typography Concept)
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Nike – Bronx Bombers (Sliced Typography Concept)
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Nike – Dust’Em (Sliced Typography Concept)
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Nike – Dust’Em (Sliced Typography Concept)
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Nike – Dust’Em (Final Direction)
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Nike – Dive For That (Nike Design Studio)
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Nike – New York Yankees, Chicago White Sox (Nike Design Studio)
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Nike – Boston Red Sox, Cleaveland Indians (Nike Design Studio)
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Nike – Various New York Yankees Merchandise (Nike Design Studio)
Description
Nike USA commissioned HelloMe to develop a sliced typography concept for the 2015 Major League Baseball Season. We explored various directions for branded and local applications using the phrases “Bronx Bombers” (New York Yankees) and “Dust‘Em” (Nike Baseball Claim).
In close collaboration with Nike we conceived an adaptable typographic system that could easily be applied to a full range of merchandise for all MLB Teams by the in house design studio at Nike.