Nike Baseball SP15 MLB


ClientNike USA
WorkArt Direction, Design, Type Treatment

Nike USA commissioned HelloMe to develop a sliced typography concept for the 2015 Major League Baseball Season. We explored various directions for branded and local applications using the phrases “Bronx Bombers” (New York Yankees) and “Dust‘Em” (Nike Baseball Claim).

In close collaboration with Nike we conceived an adaptable typographic system that could easily be applied to a full range of merchandise for all MLB Teams by the in house design studio at Nike.