2015

Nike Baseball SP15 MLB

  • HelloMe_Nike_MLB_13 Nike – New York Yankees (Sliced Typography Concept)
  • HelloMe_Nike_MLB_04 Nike – Bronx Bombers (Sliced Typography Concept)
  • HelloMe_Nike_MLB_03 Nike – Bronx Bombers (Sliced Typography Concept)
  • HelloMe_Nike_MLB_12 Nike – Bronx Bombers (Sliced Typography Concept)
  • HelloMe_Nike_MLB_14 Nike – Bronx Bombers (Sliced Typography Concept)
  • HelloMe_Nike_MLB_26 Nike – Dust’Em (Sliced Typography Concept)
  • HelloMe_Nike_MLB_28 Nike – Dust’Em (Sliced Typography Concept)
  • HelloMe_Nike_MLB_10 Nike – Dust’Em (Final Direction)
  • HelloMe_Nike_MLB_DiveForThat_03 Nike – Dive For That (Nike Design Studio)
  • HelloMe_Nike_MLB_19 Nike – New York Yankees, Chicago White Sox (Nike Design Studio)
  • HelloMe_Nike_MLB_21 Nike – Boston Red Sox, Cleaveland Indians (Nike Design Studio)
  • HelloMe_Nike_MLB_29 Nike – Various New York Yankees Merchandise (Nike Design Studio)

Description

ClientNike USA
WorkArt Direction, Design, Type Treatment

Nike USA commissioned HelloMe to develop a sliced typography concept for the 2015 Major League Baseball Season. We explored various directions for branded and local applications using the phrases “Bronx Bombers” (New York Yankees) and “Dust‘Em” (Nike Baseball Claim).

In close collaboration with Nike we conceived an adaptable typographic system that could easily be applied to a full range of merchandise for all MLB Teams by the in house design studio at Nike.