2015

Ostkreuz Verein

Description

ClientOstkreuz – Verein für Fotografie e.V.
WorkArt Direction, Typeface, Visual Identity

“Ostkreuz Verein für Fotografie” is a non-profit association initiated by the photographers of the Ostkreuz agency to facilitate projects in the cultural field. The association aims to promote photography as a discourse about the conditions of today’s world and society.

The association is committed to further artistic and documentary photography through the facilitation of international exhibitions, catalogues and publications, symposia and artist talks as well as the maintenance of archives and collections.

The visual identity we developed is defined by a simple typographic system based on the bespoke typeface HM Ostblock. In addition the frame serves as an abstract representation of the space that is to be filled and emotionally charged with each changing project.

We are continuously working with “Ostkreuz Verein für Fotografie” to extend the visual system over the course of their practice. The first set of applications includes various printed collateral, stationery, handouts and their interim website.

➝ Related Casestudy: HM Ostblock