HelloMe has worked with Warp Records to create an extensive repositioning of their brand identity including the design of their iconic website. For the relaunch of Warp.net we partnered with London-based agency Stinkdigital. The relaunch adapts the label’s online presence for today’s globally connected audience with a particular focus on mobile users.
HelloMe created an adaptive identity system including a completely overhauled typographic concept and the redefinition of the iconic Purple that’s been synonymous with the brand for the last two and a half decades. A simple set of typographic rules is nested within a flexible grid system designed to beautifully host content of varying complexity and applications from billboard to iPhone while acknowledging Warp’s historical design language. To perfectly compliment the aesthetic development of the label we teamed up with type foundry Dinamo to expand the typeface „Favorit“ by Warp specific icons and custom glyphs.
HelloMe conceived and designed the website in synch with the new visual identity to create a compelling brand experience. Each page adapts to meet the unique needs of each artist, and encourage exploration of Warp’s extensive catalogue. The Warp branding on each page can be altered to ensure each individual artists brand are weighted appropriately in relation to the label. Warp controls this flexibility via a custom-built CMS that Stinkdigital developed to support the relaunch.
Warp.net is fully commerce enabled and integrated with Warp’s own Bleep store. Media on the site is served through a bespoke Universal Media Player, which aggregates content from Rdio, YouTube & Soundcloud, with more thirdparty services being added.