We continue our ongoing involvement in the art direction for the Berlin Art Prize, an award annually honoring contemporary art from Berlin. Its aim is to support the city’s artists by establishing a non-institutional prize awarded by a select jury of international art professionals.
The 2015 jury comprised of artists Monica Bonvicini, Kitty Kraus, Willem de Rooij and curators Natasha Ginwala and Elise Lammer selected 29 artists out of 1500 applications to be part of the annual group exhibition.
The Berlin Art Prize 2015 is themed I AM, YOU ARE. In close collaboration with the curatorial team we developed the campaign concept to highlight the importance of the individual artist as inherent part of the award identity.
To facilitate direct participation in the creation of the 2015 identity we developed an interactive interface as part of the 2015 website. It was specifically designed to ask first time visitors to determine who they are by completing the sentence “I AM …” before accessing the full website content.
Our highly recognized visual identity encompassed the design of all collateral, the website, campaigns, advertisements, signage and the exhibition publication.