HM Ostblock is the bespoke typeface we designed for photographers agency OSTKREUZ. The agency commissioned HelloMe to reimagine their visual identity. As part of our involvement in designing their identity, we created the typeface HM Ostblock which is at the heart of the new OSTKREUZ identity.
The typeface is based on their iconic logo stamp designed in the early 1990’s and still in use today. It is designed to foreground readability while capturing the unique personality of the often politically driven photography produced by OSTKREUZ.